It has been a pleasure to work with the folks at J. Galt Eyewear in Lexington, KY. They opened doors August 2016 in the Chevy Chase area and are a unique shop featuring one-of-a-kind, artisan-made frames with a buy-one-get-one frame strategy. Bringing their “See The Good” motto to life with a frame illustration & pop of color has been a highlight of the project!
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/3b3d0ba5-57d5-4fc6-ab86-a586083c0f98_rw_1920.jpg?h=af61d95049a19ad0262493eb286451f3)
J. Galt opening poster displayed in storefront windows during construction to promote the new retail location. Features the “See the Good” motto illustration.
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/745c625a-e7ba-43d8-8879-33d0ce3d357b_rw_1920.jpg?h=26693b76ce73149a997c01bec29e1fcf)
For every pair purchased, J.Galt Eyewear donates a pair of frames+lenses to someone in need at Mission Lexington. The “See the Good” motto is given visual emphasis through the glasses illustration as typography
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/eb913f16-8369-4baf-b22e-5a20b80513f6_rw_1920.jpg?h=3f02a1a6ac7c2e11dae6d049754adfe8)
Business card + appointment reminder card design. (Note: J. Galt logo design by Jason Parmer)
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/cf748ba2-bfc9-4337-95c8-d52d99451d75_rw_1920.jpg?h=eddba78eab54ec2d022c22ca7a4bfe3f)
J. Galt interior featuring poster designs above frame displays.
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/a9dc6e63-2e1f-4e91-83f9-71cb16052d00_rw_1920.jpg?h=d900b2add7fcbe1eac515ba4920c7477)
J. Galt interior poster designs (hang above frame displays.)
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/7d804767-11e7-43b6-a355-be686516a78c_rw_1920.jpg?h=79aca0069daf89bd8a9edf080282ecba)
(Front) J. Galt handout card: details price points, offerings and motto + contact information.
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/0b0d687b-cadd-48b3-8d3d-fd4863ed2208_rw_1920.jpg?h=b293da163870aa4297871396d88a5850)
(Back)
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/9f49540b-a126-4440-a377-4ffe0ae9894d_rw_1920.jpg?h=5a0cee753ebfa7ad9384778b60cc4770)
J. Galt branding kit: letterhead (new client form / in-office forms), appointment reminder card and envelope.
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/b7e4fe9a-a994-470a-acd5-f0c502d92b7f_rw_1920.jpg?h=03338eda481da12744ea90542c46ecce)
Branding stamp concept.
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/2ea559ba-2adf-44b9-9237-614de6170d0e_rw_1920.jpg?h=d4e065fe50cdef986b4cd752d9cddbd5)
In-store handout card to promote social media following.
![](https://cdn.myportfolio.com/6438d133-4d4a-4ec8-b57b-97aa9d52730d/2b922a7c-1d54-4e2a-8d0e-60de9e089c9e_rw_1920.jpg?h=e53ab9fd42979b1a5a325947ccd119f3)
2-sided advertisement. Target: college students seeking an affordable alternative to expensive frames + prescription lenses.